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Post date: Oct 21, 2015 11:20:59 PM
Tannour Consultants seeks a consultant/company to manage the online presence of My Right campaign.
My Right program is jointly implemented by the Egyptian Ministry of Justice (MoJ), the civil society organisation ACT and the British Council. Its purpose is to “pilot” a new and innovative approach to addressing Violence Against Women (VAW) focusing initially on four Cities (Cairo, Alexandria, Tanta and Aswan).
My Right is based on the principle that in order for women to make informed decisions in the best interests of their own health, social welfare and safety, women facing violence must have access to support and information about the options that are available to them and the possible risks involved. In addition to psycho-social counselling and support, My Right program offers independent legal advice, accompaniment, and representation to those who decide to prosecute or take legal action (e.g. make an application for a restraining order) against the alleged perpetrators to protect their rights.
My Right program has established four offices on court premises in the above mentioned cities through which these services will be provided to victims of all kinds of violence against women including sexual harassment, sexual offences and domestic violence. The four offices piloted in March 2015 and have been operating on a low profile since then.
Tannour Consultants together with the British Council and the MOJ are launching a campaign in December 2015 with the aim of raising awareness on domestic violence, as well as publicizing the services that the offices provide.
Objectives of the campaign Increase public awareness on gender power dynamic that lies beneath all forms of violence against women in a simple and attractive approach.
Inform the public on the different kinds of violence against women.
Establish violence against women as a social problem – not one related to women.
Reach the maximum amount of people (both men and women) in the four cities and direct them to the offices when they face violence.
Increase the number of people visiting the support offices and using these services.
To reach these objective, Tannour Consultants will coordinate the campaign on different media outlets including TV, radio, online and offline. The awareness part of the campaign will go nationwide on TV, radio and online. Offline and some online activities will be directed mainly to the four targeted governorates.
For these purposes, we are looking for a company to undertake the following tasks:
Set up a Facebook page, Twitter account , YouTube channel manage it and interact with people who post for two months in coordination with Tannour Consultants.
Boosts specific posts on Facebook in coordination with Tannour Consultants.
Post sponsored ads on Facebook targeting IP addresses of people in Tanta, Alexandria, Aswan and Cairo in coordination with Tannour Consultants.
Manipulate Google search to have the campaign landing page come up first option for people with IP addresses in Aswan, Tanta, Alexandria and Cairo.
Post ads on the following websites: Al Youm 7, Masrawy, yalla Kora, Fatakat Forum and Elmasry Al Youm.
Target specific websites, Facebook pages and forums that target people from Aswan, Tanta and Alexandria.
Provide a report on the reach of the campaign for each of the aforementioned channels.
If you have the interest and capacity for this campaign, please send an itemized quotation or questions to info@tannourconsultants.org that should include the following
· Number and duration of ads for each requested website/forum
· Tentative plan for social media
· The number of audience expected to be reached on all the mentioned platforms.
Good luck :)
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